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What Is Image Metadata (EXIF) and Why Remove It?

June 20, 2026 · 6 min read

Every photo carries invisible data alongside the picture. Understanding and removing it is a simple privacy win.

Types of metadata

  • EXIF — camera, date, and often GPS coordinates.
  • IPTC / XMP — author, copyright, editing history.
  • Content credentials (C2PA) — signed record of how an image was made, including AI.

How to remove it safely

Re-encode the image so only pixels remain. LabelClean does this entirely in your browser — your photo and its location never leave your device.

Try it yourself

Convert, resize, and clean your images in seconds — all locally in your browser.

Open the tool